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What we do

In UDU we create the future of physical play. Because good habits developed in childhood last for life, we want to make it more fun and attractive for kids to stay physically active.


By taking the best from both the digital and physical play, we are developing revolutionary, interactive toys that integrate gaming elements in physical play. Toys that come alive, and makes you stay engaged with new challenges, highscores, level progression and other rewarding features present in today's digital play experiences.

Funding

These foundations have granted us along the way 💰

Programs

Without these startup programs, we wouldn't be where we are today

Autumn 2019

Autumn 2019

Autumn 2020

Autumn 2020

Autumn 2020

Who we are

The UDU team is comprised of competent designers in both physical toys and digital games with tons of experience with today's youth. Beyond the core team, we are working with and advised by some of Denmark's top experts in innovation for kids.

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